Overview
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Innovative visual designer with great technical skill who has been active in the online industry for over six years. Enjoys being challenged and places high importance in contributing new ideas and never missing deadlines.
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Employment Highlights
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Tower Direct Inc.
- www.towerrecords.com, West Sacramento,
CA
August 2002 - Present Day
Online Marketing Team: Senior
Visual Designer
- Responsible for all design and visual oversight of Tower Records' websites, emails and printed package inserts
- Analyze marketing needs alongside customer needs in order to design key areas of Tower.com UI, specifically checkout, header & footer and search results
- Coordinate with corporate design staff to ensure visual continuity and brand standards across all web/email and in store marketing efforts
- Recommend possible improvements, changes and revisions in order to enhance the customer experience
- Work with CRM to create and design all email campaigns -- this includes enforcing file size limitations, hand coding html and giving input on market segmentation
- Work with programmers to ensure that UI designs are implemented and style guidelines followed
- Employee of the month four times since date of hire
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Tarantella Ltd. / Santa Cruz Operation, Cambridge, UK / Santa Cruz, CA
June 1999 - November 2001
Internet Marketing Manager
- Spearheaded the corporate website globalization project, this included traveling abroad (Japan, UK) to meet with foreign agencies to ensure quality and continuity
- Promoted to our UK office in order to be the primary internet contact for our European partners
- Assisted in creating a new UI and navigation structure for our corporate website, this included coding dynamic layered menus
- Designed and implemented an interactive database to easily find partners & resellers
- Organized and managed a five member team during the encoding of a large tech-industry conference (SCO Forum 2000)
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University of California, Santa Cruz, CA
March 1997 - December 1999
Teaching Assistant
- Led two weekly sections of 25+ students each
- Taught Photoshop, Illustrator and HTML, as well as high-level discussions based around human-computer interface
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English Teacher,
Taiwan, ROC
Summer 1996
- Taught English to two daily classes of 20+
students ages 7 and 12
- Responsible for creating curriculum and workbooks
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Education
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University of California Santa Cruz ::
BA in Fine Art & Computer Science
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Skills
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- Highly Proficient in Adobe CS (Photoshop/Imageready/Illustrator)
- Working knowledge of Flash, InDesign, Dreamweaver
- Able to hand code HTML and CSS
- Comfortable in both Mac and Windows environments
- Exceptional communication, organization and interpersonal skills
- Strong understanding of visual design principles
- Able to speak Chinese (Basic Mandarin)
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References
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- Director of Interactive Marketing - Borders Books
- Director of Relationship Marketing - Tower Records
- VP and CIO - Verity, Inc.
- Production Manager - Publishers Group West, Inc.
Names & details are available upon request.
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